YouTube fixes a loophole that helps trend music videos
According to the company, the move will help align its policies of YouTube Music Charts with similar popular official charting companies.
YouTube has one of the largest databases of music in the world. It has its own YouTube Music Chart that recognises the top trending videos globally.
Music companies try to garner as many views for their music videos as quickly as possible, in an effort to propel their music onto the trending charts. In order to do so, they advertise their videos as soon as they are released, which used to help them get views quickly. It made it very difficult for other artists and small brands to compete with the big companies.
Now, YouTube is making some changes in the methodology for reporting 24-hour record debuts in order to fix this flaw. The company says that it will no longer count paid advertising views on YouTube while listing music videos in the YouTube Music Charts calculation. Artists will now be charted based on organic plays/views. Organic plays include direct links to the video, search results, external sites, YouTube homepage, watch next, trending, and embeds.
A YouTube blog post mentions that "Over the last few years fans, artists, and their teams have touted the number of views a video receives on YouTube within the first 24 hours as the definitive representation of its instant cultural impact. Video advertising is an effective way to reach specific audiences with a song debut, but paid advertising views on YouTube will no longer be considered when looking at a 24-hour record debut."
According to the company, the move will help align its policies of YouTube Music Charts with similar popular official charting companies like Billboard and Nielsen. But it says that "The changes will not impact YouTube’s existing 24-hour record debut holders."
Additionally, Google recently made some changes to its algorithm to give more priority to Original Reporting.