Xiaomi has launched a vending machine for smartphones in Bengaluru
Do you remember buying a can of Coke from a vending machine near the metro/bus station? What if you can now buy a smartphone using the same process when buying a can of Coke? Well, Xiaomi has given us the option to do just that with their latest marketing idea.
Xiaomi has just installed its first smartphone vending machine in Manyata Tech Park, Bengaluru. The global VP of the company, Manu Kumar Jain, in a tweet, shared images of the vending machine. He says that more of these vending machines are coming soon. Users can pay via card, cash, or UPI to buy the phone at these kiosks. The company calls it the Mi Express Kiosk.
#1 innovation from #1 brand!— Manu Kumar Jain (@manukumarjain) May 13, 2019
An all-new way to get your favorite #Xiaomi products: #MiExpressKiosk.
Mi Fans can now purchase smartphones & accessories from vending machines & pay via cards, cash, or UPI. So easy!????
Installed @ Manyata Tech Park, Bengaluru. More coming soon! ???? pic.twitter.com/Nh5Zd4nGZZ
But, the question is, how often will you go and buy a smartphone from these vending machines? Xiaomi already has a lot of stores across various cities in India. At these stores, you can physically check the device before actually buying it. On the other hand, these vending machines could act as a stop gap arrangement. It might not happen very often, but don’t you wish there was some kind of vending machine for phones when you happen to misplace yours and need to make a call? Also, villages where Xiaomi stores aren’t present, vending machines will provide an easy option for customers to buy smartphones.
According to the 2018 IDC report, Xiaomi was the number one smartphone brand in 2018 and covered 28.9 percent of the market share. The company sold more than 41 million units of their products.
What do you think about this marketing strategy by Xaiomi? Do you think these vending machines could work in a country like India? Let us know in the comments below.