Kerala Blasters defeat French club Marseille in second round of Twitter battle
Kerala Blasters' loyal fans outnumbered French club Olympique de Marseille to give the Indian football team a victory in a Twitter poll featuring top clubs from across the world.
With no live football around you would think the Indian football fans must be having a quiet time. The truth is far from it, with multiple groups taking to the social media to recreate all the fun they've been missing due to the coronavirus pandemic. Fans have found innovative ways to overcome the period of social distancing, with some streaming eSports videos on channels like YouTube and Twitch, while others have been sharing shorter video content on platforms such as TikTok and Instagram.
Kerala Blasters' fans, commonly called the Manjappada, have another focus for the summer, however. San Bass Media, who frequently conducts to study the social media presence of football clubs, announced an international competition, in a knockout format, to see which football club will come out on top. Kerala Blasters, known for its large fan base that can rival most football clubs across the world, is the only team from India currently featuring in the competition.
Luckily for Blasters, who once again failed to qualify for the Indian Super League playoffs, the quality on the pitch matters very little on Twitter battles and their loyal fans outnumbered French club Olympique de Marseille to give the Kerala team a victory.
Kerala Blasters ???????? v ???????? Olympique Marseille. Vote, comment and retweet ????:— San Bass Media ???????? (@SanBassMedia) March 31, 2020
Infact, there were multiple upsets in the round, with European champions Liverpool getting knocked out by Saudi-based Al-Ittihad Club and Manchester United getting beaten by Turkish giants Galatasaray.
Round 2 - Liverpool ???????? v ???????? Ittihad. Vote, comment and retweet ????:— San Bass Media ???????? (@SanBassMedia) March 31, 2020
Round 2 - Man United ???????? v ???????? Galatasaray. Vote, comment and retweet ????.— San Bass Media ???????? (@SanBassMedia) March 31, 2020
But Kerala has a tougher opponent in the upcoming round in Persib Bandung - a top-tier football club from Bandung in Indonesia. They have a strong digital presence and comfortably defeated Brazil's Vasco da Gama in their first round of the competition. Blasters' fans have already began preparing for a Twitter onslaught once the poll opens on the sixth of this month. Blasters' major fanbase, the Manjappada, has a wide WhatsApp network connecting our two lakh football fans across the world while other Indian football fan groups have also come in support of the only Indian club remaining (Chennaiyin FC got knocked out) in the international competition.
On paper, Persib looks a tough opponent but if the Indian football fan base really gets involved then there won't be any way for the Indonesians to stop a Kerala victory.
You can vote for your favourite team by visiting the Twitter page of San Bass Media: https://twitter.com/SanBassMedia/