Spotify is testing a hardware device to make your music listening experience better
There are no plans to launch the device yet, but Spotify says that it will utilise the feedback from the test to make the platform better.
People rarely commute in total silence; we all tend to listen to music, podcasts, audiobooks, and talks whilst travelling. So it would be great to get more personalised music while travelling.
Spotify, one of the world's largest music streaming services, is planning to introduce a hardware device that can be installed in your car. The device called 'Car Thing' is currently being tested, taking note of how/what people listen to in cars through a voice-controlled music and podcast device. The test is currently limited to the United States and will be conducted with the help of a small group of invited Spotify Premium users.
Americans spend 70 billion hours behind the wheels each year. That’s a lot of music consumption that Spotify wants to tap into. The company wants to become the world's number one audio platform.
Spotify also wants to conduct similar experiments and introduce voice specific tests which are meant to improve people’s experiences; this means that we might hear about 'Voice Thing' and 'Home Thing' soon.
This hardware is not available currently, although Spotify plans to use what it has learned from the test for the benefit of its users. Currently, there are no hardware devices specially made for streaming music in the car. We will have to see how it works and how successful it becomes after it is launched.