TV to rule despite increase in smartphone usage
Smartphone usage is increasing, but its not going to surpass TV. Reading newspaper and magazines less.
How do you feel about media consumption? Are you aware of how much time you spend on your phone? Do you ever wonder which devices are most used, and what the trend in media technology will be in the future?
A new report predicts and shows how these mediums have been doing in the last few years. The forecast has been done by Zenith Media, in their fifth edition of the Media Consumption Forecasts. The company has been conducting surveys related to media consumption since 2011. The survey included 57 countries across the globe. Here is a close look at the media consumption on various platforms we use in our everyday life.
Smartphones: Smartphones are not the biggest medium used globally, but their usage is rising at a fast pace. Let’s look at some of the data related to media consumption on smartphones. The time spent on internet consumption mentioned here includes online platforms owned by publishers or broadcasters. Here are a few key points related to the media consumption on smartphones.
1. People will spend 3.8 trillion hours using the mobile internet in 2019. This consumption is expected to increase to 4.5 trillion by 2021.
2. The average amount of time spent on mobile internet has increased from 80 minutes to 130 minutes per day with a rate of 13 percent per year.
3. People will spend a collective 3.8 trillion hours using the mobile internet this year, rising to 4.5 trillion hours in 2021.
How does the future look for media usage on smartphones?
The forecast anticipates an average annual growth of 8 percent per year. The total media consumption through smartphones will be 31 percent by 2021. That will be an increase of almost 27 percent from the current usage of smartphones for media consumption.
Want to know how much time people will be spending on their smartphones this year? 479 minutes a day, on average. That’s about 8 hours. Taking you a few years back, in 2013, the average smartphone usage was 420 minutes, which is around 6 hours. Less, probably because smartphones were not cheap and common a few years ago. The report expects the smartphone per day usage to increase to 495 minutes per day. That is more than 8 hours – a full working day!
Radio and Television:
Radio and TV – the predecessors of smartphones. TV is still the most preferred medium of media consumption globally. On average, people watched 167 minutes of TV every day in 2019.
But, it is slowing down and declining slowly. Television watch time is expected to fall to 165 minutes a day by 2021, a decrease to 35 percent from 2019. Despite this fall, however, it will remain the most consumed medium with 33 percent of total media consumption.The time spent watching television has fallen from 171 minutes per day to 167 minutes from 2014.
This might be a surprise you, but, the time people spend listening to the radio is actually increasing. Previously, the average listening time was 53 minutes which has now increased to 55 minutes in 2019.The time consumed mentioned here includes traditionally broadcast channels and stations.
Finally we come to the most traditional form of media consumption – newspapers and magazines. As can be expected, the time spent on print media is decreasing immensely. The reading time has decreased from 17 minutes a day in 2014 to 11 minutes a day in 2019. People also seem to be less interested in reading magazines. The average reading time has decreased from 8 minutes to 4 minutes during the same period.
The time spent with newspapers and magazines only counts time with the printed editions of these publications.