Shoojit Sircar's 'Gulabo Sitabo' starring Amitabh Bachchan and Ayushmann Khurrana to release on Amazon Prime
Meanwhile it is rumored that Akshay Kumar starrer Laxxmi Bomb will release on Disney+Hotstar and skip theatrical release completely in the wake of the pandemic.
Shoojit Sircar’s Amitabh Bachchan and Ayushmann Khurrana starrer Gulabo Sitabo is all set to become the first major Bollywood film in the post-COVID world to go for a direct to streaming release.
Amazon Prime Video announced on Thursday that the film will premiere globally across 200 countries on their platform on June 12, 2020. It was earlier scheduled for a theatrical release on April 17.
This June 12 join us first-day first show for #WorldPremiereOnPrime of Gulabo Sitabo!— amazon prime video IN (@PrimeVideoIN) May 14, 2020
They say opposites attract. In this case, to wreck things up ????#GiboSiboOnPrime @SrBachchan @ayushmannk @ShoojitSircar @ronnielahiri #SheelKumar #JuhiChaturvedi @filmsrisingsun @Kinoworksllp pic.twitter.com/RkTxV3Y802
Amitabh Bachchan and Ayushmann Khurrana shared posters of the film with the new release details on social media. Gulabo Sitabo reunites director Shoojit Sircar with both Ayushmann and Amitabh Bachchan. Shoojit's first-released film Vicky Donor (2012) starred Ayushmann and his third film Piku (2015) had Bachchan as the inimitable Bhaskar Banerjee.
In fact this film marks the thrid collaboration between Bachchan and Sircar after Shoebite (unreleased), Piku and Pink, the last of which Sircar produced.
“This is the dawn of a new era for Indian entertainment,” said Sircar, while expressing happiness that a global audience would be able to watch their “gritty dramedy and enjoy what the film has in store for them”.
T 3531 - Ek izzatdaar janaab aur uske anokhe kirayedar ki kahaani ..— Amitabh Bachchan (@SrBachchan) May 14, 2020
Gulabo Sitabo premieres June 12 only on @PrimeVideoIN! #GiboSiboOnPrime #WorldPremiereOnPrime@ayushmannk @ShoojitSircar @ronnielahiri #SheelKumar #JuhiChaturvedi @filmsrisingsun @Kinoworksllp pic.twitter.com/DQo4Xy3g2q
There are other big-ticket films like Raghava Lawrence’s Akshay Kumar-starrer Laxmmi Bomb, which are in talks with streaming platforms like Disney+Hotstar for a direct to digital release. However, huge films like Rohit Shetty’s Sooryavanshi and Kabir Khan’s ’83, are unlikely to become part of the emerging OTT game for now. They are being seen as the ones that would help pull the audiences back to the theatres as and when the lockdown lifts.