Avoid copypasta: Dear Modi Ji, you are smart at PR. But you can be smarter.
Our satirical look at PM Modi's PR genius in the wake of 8 women athletes Control-C+Control-V-ing tweets thanking Modi Ji for Bharat Laxmi Campaign.
Dear Modi Ji,
I mean, people buy sarees with your face on them (who's the real 'Don Draper' now, huh?) and name mangoes after you.
(People wearing Modi saree| Photo: PTI)
You and your team came up with the first viral political campaign of India. 'Abki Bar Modi Sarkar' is perhaps the most potent and celebrated catchphrase in the whole of Indian pop culture for the last five-and-a-half years. (Or a replacement joke: Perhaps Rahul Gandhi's nightmares still have 'Abki Bar Modi Sarkar' blasting on a progressive metronome beat)
So teaching you something about PR & online campaigns feels like an exercise in arrogance and simply wrong.
But still. You need to keep an eye on even copypasta campaigns!
(8 sportstars post copypasta tweet/ 'One country, one tweet' |Source: Twitter)
Your team must have been hungover from the Diwali parties to think that several prominent Indian female sportspersons tweeting the same tweet, at the same time, won't raise eyebrows of the anti-national netizens. Come on!
It's a smart campaign and you even chose the right kind of influencers to drive the point home. But it's a little absurd to think that shuttler PV Sindhu, world champion boxer MC Mary Kom, and Olympic bronze medallist Saina Nehwal thought of congratulating you in identical words at the same time.
(Now deleted tweet by Pooja Dhanda| Source: Twitter)
One of the sportspersons even missed removing the word “Text:” from the message provided to them to tweet. It's good that now Pooja Dhanda has deleted that tweet of hers.
You must remember how your erstwhile union minister Pon Radhakrishnan made a blunder by tweeting in criticism of the government – by copy-pasting from an edited Google Drive document. Or the multiple times your supporters posted identical tweets to manufacture trends and influence public opinion on social media. (Click here, here and here)
We are 2002% sure even a PR disaster like this can't affect your brand. ‘H8ers' don't hold a candle in front of your popularity. But this could have been avoided.
As they say in marketing, "there is no such thing as bad publicity except your own obituary". So this campaign faux pas might even make more people aware of your #BharatKiLaxmi campaign. So, no sweat.
India’s Nari Shakti epitomises talent and tenacity, determination and dedication.— Narendra Modi (@narendramodi) October 22, 2019
Our ethos has always taught us to strive for women empowerment.
Through this video, @Pvsindhu1 and @deepikapadukone excellently convey the message of celebrating #BharatKiLaxmi. https://t.co/vE8sHplYI3
But next time we do this, we must be attentive to the details. You're great, but people have already put you in power. So maybe, just maybe, highlight the message of the campaign than your grace himself.
(One of the rare instances where PM Modi missed the camera| Source: Official Facebook page of Narendra Modi)
Also it won't hurt to actually support women athletes, rather than using them as PR pawns. Selfies and all are fine, but can't your government spend some of that ₹1,575 crore sports budget to promote women in sports?
In the budget allocation by the Ministry of Youth Affairs and Sports, there is no mention of the promotion and support of women in sports. There are no meaningful efforts from the government to support women in sports although many of them have put India on the world map of sports, fighting various gender and social constraints and taboos to enter into sports. Not only that, female sportspersons also face a huge pay gap compared to their male counterparts.
For example, the recent pay scale of BCCI, in which the wages parity is beyond comparison. Grade C men players to receive INR 1 cr each and grade C women players to receive INR 10 lacs each.
Since you make so many promises, you must have even forgotten your promise of broadening the National Women Sports Festival, but again, it will be great for a PR-conscious PM like you to put your money where your mouth is.
A fan of your PR game