Google and Amazon shake hands, allow each others’ streaming service
The new agreement focuses on streaming services and providing users with options and better accessibility.
The two tech giants on 18 April announced that they agreed to stream each others’ video services on their respective streaming gadgets. Amazon’s FireTV will support YouTube and Google’s Chromecast will add Prime Video.
The four-year-long conflict
In 2015, Amazon stopped selling Google’s home assistant devices on its web store as it was in competition with its product, Alexa. This was only the beginning of a bad relationship between the two tech giants.
A number of products such as TV platforms, services and smart speakers such as Echo and Google Home were in competition with one another. In 2017, the rivals entered into another feud – Amazon implemented a YouTube player on its Echo Show. Google said it was done without its consultation and pulled Amazon’s access from YouTube. Since then, Amazon devices haven’t supported google products.
The new agreement focuses on streaming services and providing users with options and better accessibility. Heather Rivera, Global Head of Product Partnerships at YouTube said, “We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide. Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.”
“We’re excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our customers convenient access to the shows and movies they love,” said Andrew Bennett, head of Worldwide Business Development for Prime Video. “Customers will have even more ways to stream what they want, whenever they want, no matter where they are.”
FireTV users can sign in to YouTube using their existing accounts, will have access to their full library content, and even play videos at 4k content at 60 frames per second. Meanwhile, all Fire TV devices will get a standalone YouTube TV and YouTube Kids apps.