Five best Bollywood movie posters of 2018
Movie posters form a crucial part of a movie marketing campaign. Filmmakers are investing time and effort into creating the right kind of posters for their films. Here's looking at five of the best posters from 2018.
The first poster of Rajkummar Rao-Shraddha Kapoor starrer Stree was simple yet spoke volumes. In the poster, there is a woman clad in a red saree, with her feet above the ground. She has her head covered in a ghunghat and is standing in an isolated lane. The horror setup is quite evident with the spooky figure and lighting. However, what is more interesting is the missing person poster on the wall. There are only pictures of men on the missing poster, giving a hint that men are the ones who need to be careful. There is also a giant wheel in the background. These are usually placed during the village festival.
The trailer of the film had revealed that the ghost in the town would only come to haunt the men during the festival season in the village.
Sriramm Raghavan’s Andhadhun is considered to be the best Hindi mainstream film of 2018. The first poster of the film portrays Ayushmann Khurranaa walking over the blood-streaked title. He is at the scene of a murder, while a cat loiters in the background.
It’s an arresting and darkly comic image that pops out at you with its clean bright yellow background and clever typography.
Bhavesh Joshi Superhero
The funky graphic novel-inspired posters of Bhavesh Joshi Superhero is a very innovative approach for a mainstream Bollywood film. The posters above do not feature the actor’s face. This is apt for a film that’s about the idea of a vigilante superhero, and the fact that it could be anyone. It is very rare to see a Bollywood poster to go all out and experiment with a poster, especially for a superhero film.
102 Not Out
102 Not Out traces the journey of a centenarian and his son. They share an informal relationship, where the father is the one who often gets yelled at for his bizarre antics. The posters of the film beautifully capture the innocence of the two characters played by Amitabh Bachchan and Rishi Kapoor. The poster has Rishi Kapoor peeping out of a huge egg, while Amitabh Bachchan mockingly looks down at him. The tag line says ‘baap cool, aur beta old school’. The poster successfully captures the kind of relationship the father-son duo share.
The first poster of Padmaavat had Deepika Padukone walking amidst a crowd of women clad in queenly attire. Deepika’s expression in the poster reflects the brave and fearless queen her character is. The imagery in the poster is from the climax of the movie, where the women conduct a johar, which later went on to be one of the most controversial scenes. The poster largely uses the colour red, which stands for danger, strength, power, and determination as well as passion, desire, and love.