The bland logo, with the inoffensive (read boring) font, does nothing to alleviate the incessant flow of controversies from the company’s various assets.
This is Facebook’s new corporate logo, unveiled yesterday, and can we just say - You’re not fooling anyone, Facebook. This is the logo that represents the parent company that owns Facebook, Instagram, Whatsapp, and more. Notice how the colours change from Whatsapp green to Facebook blue to Instagram pink? Yeah, deep.
Except - here’s the thing. The bland logo, with the inoffensive (read boring) font, does nothing to alleviate the incessant flow of controversies from the company’s various assets.
Facebook has been accused of a whole litany of charges - from allowing Russia to interfere in the 2016 United States to, very recently, allowing Whatsapp to be instrumental in the Indian government spying on its citizens.
In a constant reminder of the corporate behemoth that it is, Facebook will be adding the logo to all its apps, so it reads “From FACEBOOK”. So essentially, you’ll have a sign on the Facebook app that says “Facebook. By Facebook”.
Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams. “People should know which companies make the products they use,” writes Antonio Lucio, Facebook’s chief marketing officer.
Who better to troll this than Twitter’s CEO Jack Dorsey? Here’s his subtle reaction to the uninspiring unveiling: