Facebook is more transparent now, but how will it affect us?
Is this going to make Facebook a better place?
Facebook has introduced a new feature that will help users feel a little more secure about what kind of news they’re actually consuming. Dubbed the “Why Am I Seeing This” feature, the rollout is an option that will help users with more information regarding why a particular post is on their Facebook News Feed. This could really help de-clutter a user’s news feed as well as help them rely on trusted sources for the right information. In the past, Facebook has been accused of spreading fake news and this option is a direct answer to those criticisms.
This feature is expected to breakdown how the past interaction of a user impacts the rankings of posts in the Facebook News Feed. Now, users will be able to see exactly why a particular post shows up in their News Feed and also what information has the largest influence over the order of the posts. Facebook users will get shortcuts to controls such as See First, Unfollow, News Feed Preferences and Privacy Shortcuts. These options currently help users change the order of their posts and articles that appear on their News Feed. Shortcut controls will make it easier for the users to personalise their Facebook feed according to their requirements and needs.
According to Facebook, this is the first time that they have collected information on how ranking works directly into the app. The social media company has also made changes to the “Why am I seeing this ad?” option.
Now, Facebook will be providing additional details such as, if the profile of a user matches with the information on an advertiser’s list. It will provide the exact details as to when a particular ad was uploaded. And, it will let users know whether the advertiser has used the help of a marketing partner to run an ad that shows up on their feed. Essentially, this option will give us the power to determine who advertises to us and what exactly do we want to see on our News Feed.
But, after all of this, the questions still remains, is this going to make Facebook a better place? A social media platform where we can safely share our data and be assured that it will not be leaked or used for any other purpose? Well, only time will tell, but this is an excellent step towards better privacy features.