Deepika Padukone becomes the first Bollywood face for international brand Louis Vuitton
Actress Deepika Padukone recently became a part of the luxury brand Louis Vuitton. She is the first Bollywood celebrity to be a part of the brand’s campaign.
Deepika Padukone is one of the most globally known Bollywood stars taking India to greater platforms with her incredible talent. The star, who has collaborated with various international brands, is set to register another achievement to her name.
The actress was recently announced the face of the iconic brand Louis Vuitton’s Pre-Fall 2020 campaign. She has been handpicked by Nicolas Ghesquière, creative director women’s collection, to be one of the 24 poster girls and boys to star in Louis Vuitton’s renditions of pulp horror movies and books. Deepika features in 'Don’t Turn Around', a fiction thriller by Michelle Gagnon.
Joining known faces of Louis Vuitton like Sophie Turner, Léa Seydoux, Alicia Vikander, Chloë Grace Moretz and more in the campaign, Padukone has charted history by becoming the first Bollywood actor to endorse the brand.
Announcing the news on Instagram, she wrote: "I am beyond thrilled to be joining the Louis Vuitton family! To be a part of Nicholas Ghesquière's vision for the world’s most iconic brand is not only exciting but also very humbling! Presenting... #LVprefall20."
A post shared by Deepika Padukone (@deepikapadukone) on
Nicolas Ghesquière, who has been the creative director of the house of Louis Vuitton since 2013, also announced the news on his Instagram profile.
A post shared by @ nicolasghesquiere on
Husband Ranveer Singh also commented on Deepika’s post. Praising her he wrote, “Next level” with fire cracker emoticons.
The news of Deepika’s global brand association, in a scenario when many Indian brands are playing safe with her screen time after her JNU stance, speaks enough for itself.
Meanwhile on the work front, Deepika’s latest release “Chhapaak” was critically acclaimed and did fairly well at the box office. She will be next seen in Ranveer singh starrer “83.”