After Lok Sabha Victory, BJP already at work for next electoral battle
While the cadre of any party that won an electoral victory like that of the BJP is expected to celebrate it for a few days, the reality seems otherwise.
In the outhouse of an outgoing member of parliament’s official residence in Delhi, Bharatiya Janata Party (BJP) workers are already at work for the next election. They have been instructed by the BJP leadership to begin preparations for the Maharashtra polls. While the cadre of any party that won an electoral victory like that of the BJP is expected to celebrate it for a few days, the reality seems otherwise.
With laptops and iPhones, they are already racing against deadlines to strengthen the WhatsApp presence of the party in the state and are contacting nodal resource people in Maharashtra about the task ahead.
“We started it on May 17th and when Prime Minister Narendra Modi was giving the victory speech in BJP office, we wanted to be there but we could not because we were in the middle of our work,” one of them told Asiaville, who has been with the party for one year. He did not specify if his ‘responsibility’ was a paid position or voluntary.
He was managing two young members with him analysing Facebook pages. Both are fluent in Marathi.
Three states are going to the polls by the end of this year, Maharashtra, Jharkhand, and Haryana. All three states are currently ruled by the party. Of the three, Maharashtra is the most crucial.
“The state of Maharashtra has witnessed a new Dalit and Muslim formation. The Vanchit Bahujan Agadi (VBA) led by Prakash Ambedkar has a strong presence in some of the seats. The front is eating into the NCP-Congress alliance for now, but it’s a potential threat for the BJP-Shiv Sena alliance in the long run. BJP will want to neutralise this in the run up to the polls,” social scientist Arvind Murti told Asiaville.
The BJP strategy in Maharashtra is to balance out any issue of concern among the masses with a ‘loud’ campaign around black money. It would also be coupled with the agrarian crisis to sooth the farmer unrest. NCP leader Sharad Pawar has already announced a state wide trip to bring the farm sector emergency to the fore.
“Names of black-money holders in Swiss banks are already out. Notices have already been sent to them by the Modi government. We will expose them all through our social media work. We will also project the government plan to distribute the caught black money to poor struggling farmers,” a BJP volunteer told Asiaville.
However, the truth is that notices are being sent by Swiss authorities to account holders, not by the Government of India. The PM-KISAN scheme was announced in the budget with financial allocation by the Modi government and has nothing to do with the black money haul. The scheme gives farmers a direct benefit transfer of Rs 6000 every year. But it seems the team preparing the ground work for BJP doesn’t need to rely on these facts to click well with the masses.